| Follow us on |
|
MCA - Master in International Marketing and Communication UPA – Ca’ Foscari is a full-time course organized and promoted by the Management Department of the Ca’ Foscari University of Venice and the UPA education committee.
The didactic structure of the course is the result of a balanced and original formula which aims to guarantee optimal interaction between the academic and business world. The Management Department of the Ca’ Foscari University provides planning and research skills; professional skills are entrusted to the UPA Formazione (the UPA education committee).
An international academic staff is composed by university teachers and business managers to ensure a constant synergy between the course contents and the innovative marketing and communication process.
Participation is limited to a maximum of 30 students per year to guarantee top quality and a deep understanding of the lectures.
The Master is designed for those who want to build up a career in the International marketing communication area: i.e. area manager, export manager, product manager, brand manager, sales manager, category manager, web marketing manager, account executive, strategic planner or advertising manager, public relation specialist, responsible of sponsorship, promotions, direct marketing manager, web communication and media planning manager.
Students will be formed with the objective to develop skills related to general marketing functioning models, international communication and ability concerning professional applications in the area of international markets. This gives the students the possibility to study the present social and cultural diversities in different markets particularly those in the Far East, thus allowing a better understanding of the different varieties of social economic contexts in which companies develop their own business in order to adapt marketing and communication solutions that will be in step with the different cultures.
The type of learning to which this course is inspired to, does not intend to centre in on only an instrumental approach to international marketing, it wants to build a different way of approaching the international markets that will make knowledge, cultural comprehension, development of valued relationships and the key to success of the international environmnet.
Comitato UPA Formazione
President: Giulio Malgara
Faculty of Management - Ca’ Foscari University, Venice
Director: Giorgio Bertinetti
MCA - Master in International Marketing and Communication
Course Director: Tiziano Vescovi
An international academic staff is composed by university teachers and business managers to ensure a constant synergy between the course contents and the innovative marketing and communication process.
Participation is limited to a maximum of 30 students per year to guarantee top quality and a deep understanding of the lectures.
The Master is designed for those who want to build up a career in the International marketing communication area: i.e. area manager, export manager, product manager, brand manager, sales manager, category manager, web marketing manager, account executive, strategic planner or advertising manager, public relation specialist, responsible of sponsorship, promotions, direct marketing manager, web communication and media planning manager.
Students will be formed with the objective to develop skills related to general marketing functioning models, international communication and ability concerning professional applications in the area of international markets. This gives the students the possibility to study the present social and cultural diversities in different markets particularly those in the Far East, thus allowing a better understanding of the different varieties of social economic contexts in which companies develop their own business in order to adapt marketing and communication solutions that will be in step with the different cultures.
The type of learning to which this course is inspired to, does not intend to centre in on only an instrumental approach to international marketing, it wants to build a different way of approaching the international markets that will make knowledge, cultural comprehension, development of valued relationships and the key to success of the international environmnet.
Comitato UPA Formazione
President: Giulio Malgara
Faculty of Management - Ca’ Foscari University, Venice
Director: Giorgio Bertinetti
MCA - Master in International Marketing and Communication
Course Director: Tiziano Vescovi