Students are asked to carry out group works commissioned by professors and companies.

Launch of new products
After completing the modules regarding the design and the development of new products, students are involved in group works for the development of an innovative project starting from the selection and the strategic analysis of a business or a brand on the market.

Packaging
As for the packaging, students are involved in drawing up a briefing report to be given to the package designer which contains a description of the product, instructions and examples. Students will occasionally be asked to draw up a creative packing draft.

Marketing calendar
The Marketing calendar is one of the distinctive elements of the Master class projects. Every year, the students identify a subject relating to marketing and having a great impact which will be the subject of the Master’s calendar, where very months is dedicated to a specific aspect. The objective is letting the students organize themselves emulating an agency’s or an editorial office’s work. The students’ work starts with the identification of the main idea for the calendar, then the contents are elaborated and finally graphics and packaging are chosen.
The calendars are sent to professors, managers, professionals and former Master participants.
The last subjects chosen were: Non conventional Marketing (2007), Retrò Marketing (2008) and Green Marketing (2009).

Company project
Every year a company assigns the students the task to plan its communication activities.
In the 19th edition, Arzanà Navi S.p.A., a new company working in the field of super yacht construction, asked the students to analyse its market position and to identify the main corporate communication actions to be taken to penetrate the market. The winning project was officially illustrated to entrepreneurs, managers and communication professionals during the UPA meeting in Milan at the Strehler Theatre in June 2008.
In 2009 the strategic communication project was commissioned by Dainese.

Brand communication project
Since 2007, 55DSL (Diesel Group) has been cooperating with the Master, committing the students to the development of communication campaigns and winning product concepts for the reference target audience. The students are responsible of every phase up to the choice of communication (both consumer and trade) actions, budget and the geographical diffusion targets.
In 2008 also Coca Cola offered the students the possibility to develop an integrated communication project, their ideas could be taken into consideration for the future communication strategies of the multinational company.

Market analysis project
Carried out with the help of The Nielsen Company.
Starting from four different databases, the students need to organize the presentation of a market analysis project to a possible company board represented by the other three groups of students and by the two consultants. In 2008 the following projects were analyzed: Giro d’Italia (Tour of Italy), with an evaluation of the its efficacy as a communication instrument; the products portfolio of a multinational food company; the Italian advertising market; the FastMovingConsumerGoods market with an evaluation of distribution dynamics and the main players’ structures.